The 14-megapixel Olympus VR-310 was announced worldwide in February 2011 and features 10x optical zoom. Olympus has categorised this camera in the ‘Smart’ line-up, which include compact point-and-shoot cameras featuring easy-to-use automatic functions such as smart filters and intelligent Auto mode.












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Announced in August this year, the 16-megapixel Nikon Coolpix S6200 is a high-power zoom camera in Nikon’s ‘Style’ series of compacts. The camera boasts of superior low-light noise control with the help of an EXPEED C2 image processing engine and advanced noise-reduction algorithm.
Canon’s PowerShot A-series compact cameras are their budget line-up of fast moving devices. These are made easy to use so that they appeal to people who need a simple good quality camera that is not very expensive.
Smaller and lighter. That seems to be the ‘mantra’ for in-coming new cameras. For those who may not be aware, in 1972, Olympus was the first to stun the world with its legendary OM-1 SLR, designed by one of the greatest designers the world has ever known – Yoshihisa Maitani (1933-2009).
ILCC cameras from the likes of Olympus, Panasonic, Sony and Samsung have taken an increasing share of the market in Asia and Europe. Only recently, Pentax entered the ILCC market with its diminutive Q series. D-SLR leaders like Nikon were, therefore, left with no choice but to respond.
