Canon India has launched a new range of 20 technologically advanced next generation digital cameras and DV camcorders for its Imaging Communication Product division.
The launch included five cameras in the PowerShot range, three cameras in the IXUS range, six high-definition, two standard definition camcorders and the EOD 550 D digital SLR having three high quality lens versions and two Pro DV’s. With the launch of these products, Canon expands the range for digital cameras, camcorders, D- SLR products to 42. Canon also announced its plans to invest Rs 55 crore in the marketing of the camera business for 2010.
Kensaku Konishi, President and CEO, Canon India said that the company was proud to offer customers an expanded portfolio of cutting edge technology of advanced, stylish, sleek, and professional cameras and camcorders. Canon, with its heritage in digital technology is at the forefront of simplifying user experience and with our newly launched products we plan to take customer experiences to the next level.
Alok Bharadwaj, Senior Vice President, Canon India said that the company's intuitive intelligence technology is getting smarter. Smart flash exposure and smart shutters are new additions to smart auto technology. Even a child can now create 'fish eye ' effect and 'blurr' effect while capturing images , giving an artistic feel to the art of photography. Household penetration of cameras is low but growing in Indian homes. Our DSLR business has grown to become 10 percent of total camera business.
